Manufacturer continues relationship with Innova
February 14, 2019 by Bennett Wineka in Livewire with 0 comments
Discmania did not disappoint with its much-anticipated company news, as the Valentine’s Day announcement revealed new manufacturing partnerships with Latitude 64 and Yikun, as well as a continued relationship with Innova Champion Discs. This is the first such instance of a disc golf company working with multiple manufacturers to create branded discs.
The Swedish and Chinese manufacturers will mold new discs and plastics for Discmania under new product lines — Evolution and Active — while Innova will continue to mold existing discs and plastics under the Discmania Originals line.
“Our main partner, Innova, has a factory in our main market area, the United States. That keeps the supply close to the demand. Our new manufacturing partners will help us to grow vertically in the disc golf industry,” Discmania CEO Jussi Meresmaa said in a press release. “We are adding high-end products to our line-up to cater to the ever-growing ‘discmaniacs’. We are also adding a whole line of affordable, branded products that will help us grow in new market areas around the world.”
Discmania says the new lines will become available starting in March 2019, with discs being released over the following months. Evolution will introduce three new plastics and four discs in 2019, and aims to have a complete product line by the end of 2020. Active will offer only one baseline plastic and four discs in 2019, and intends to be the most affordable line of discs on the market. Here’s how the company describes the Evolution and Active lines.
Discmania Evolution aims to be the most progressive line in disc golf. Manufactured by Latitude 64 in their state of the art production facility. Innovation leads the way as we focus on the most important discs in the world: yours. Quality matters!
Discmania Active is produced with a collaboration with Yikun, China’s leading disc golf company. This unique line of golf discs is aimed at providing the best disc golf experience to new markets at a new, lower price point.