What kind of impact will Brodie have?
January 17, 2020 by Charlie Eisenhood in News with 0 comments
Social media personality and former ultimate frisbee star Brodie Smith announced today that he has signed a sponsorship deal with Discraft after being courted by multiple manufacturers.
Aside from the occasional crossover trick shot video, Smith had never shown much interest in disc golf before late last year, when, in November, JomezPro released a video of him playing a round with Paul McBeth and Simon Lizotte last winter. Then, suddenly, Smith was all in:
Since that post, his social media has been heavily disc golf focused. He signed up for a PDGA membership, appeared on the Smashboxx podcast, and threw almost 500 feet with Emerson Keith tracking his distance.
Smith has worked with Discraft for years, selling Ultrastars and Buzzzes in his online store; his announcement of a more formalized sponsorship with the company is no surprise.
“We’re excited. This sponsorship is not about Discraft but about the sport of disc golf,” said Discraft Marketing Director Jon Richardson. “After years of watching him define his role in ultimate, we’ve always viewed Brodie as a major competitor. We want to give him the platform to learn about discs and what it takes to be a disc golfer, while letting his audience be a “fly on the wall” through the process. The ups, the downs, the learning, and the teaching – following along on his journey to becoming a pro. The obvious value is that with Brodie comes millions of new eyes and we’re excited for what that means for the future of our sport.”
Smith has yet to announce when he will enter his first tournament, but he has said on Twitter that he intends to compete as soon as he feels ready to do so. He is recording an in the bag video today and doing a boot camp with Paul McBeth and Simon Lizotte later this month.