Europeans join Emerson Keith in getting extensions
October 24, 2019 by Bennett Wineka in News with 0 comments
Over the past week Swedish manufacturer Latitude 64 has announced long-term extensions with Estonians Kristin Tattar, Silver Latt and Albert Tamm. The Europeans join Emerson Keith in receiving multiyear contracts from the disc maker this offseason.
“Kristin, Albert and Emerson are game changers for disc golf,” said Brian Shintaku, Latitude 64 and Westside Discs Team Manager. “I think all of us will be seeing plenty of these players on filmed coverage next season. I have absolute faith there will be some big finishes as well. Latitude 64 is fortunate to have great relationships with these three rising stars!”
Known, official multiyear contracts weren’t common in disc golf before a paradigm shift last year. Latitude 64 itself had a major change in its sponsorship structure going into 2019, trimming much of what had become a bloated lineup while also losing its highest-profile player in Ricky Wysocki. Lat64’s business partner Dynamic Discs on the other hand doled out several multiyear deals to its top players.
“Latitude understands that changes are inevitable. Staying relevant is at the top of the list when it comes to team and contract decisions,” Shintaku explained. “Securing top level players has always been a priority and adjusting contracts to reflect performance and presence is necessary.”
From a player perspective, security and support makes staying on the road easier. Keith has already said he will be in an RV with his wife and newborn1, Tattar and Latt will be in the US more and Tamm has plans to be full-time on the American circuit soon.
“Longer contract means more confidence the player has,” Shintaku said. “Confidence in focusing on goals, confidence in what they are throwing, confidence to stay on the road and play more events, confidence in representing the brand that is by their side.”
Not unlike Nate Sexton’s 2018 ↩